customer mission – The Vital Edge by Gideon Rosenblatt

Building Mission-Driven Technology

Mission-driven technology delivers a powerful impact, while redeeming technology from its darker story.

Artificial Intelligence and the Internet of Things built the community-owned Smart Gyms of 2026.

When users express themselves through a product or service in unimagined, creative ways, what emerges is the art of our works.

It’s 2028, and 3D printing and artificial intelligence have revolutionized the economics of shoes.

We need to create more transparency in the algorithms that shape our world.

Bad design and an absence of customer empathy fuel an Internet of Frivolous Things, but there’s still hope.

The most powerful missions create synergy between the customer mission and the social mission of a business.

A “service tether” connects a product to the cloud; it transforms products into services and helps companies hone their impact with customers.